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Integrated Marketing Idea Response: Hatfield's online engagement..

Looking at www.simplyhatfield.com my overall conclusion of the website is that it has an incredible professional presentation. The website feels up to date and the products seen are always updated by season. The only issue I have with www.simplyhatfield.com is that it is essentially one complex advertisement. The solution to this problem would be to possibly turn www.simplyhatfield.com into something more engaging. As it stands, the level of customer to business communication provided by www.simplyhatfield.com is almost entirely one way, the business providing information to the customer. To create an online community, Clemens Food Group should open up channels of two way communication. An example of this would be the ability to have consumers comment and engage in a blog post format on pages related to their recipes.

I have concluded seven steps for www.simplyhatfield.com to take in order to introduce a two way communication path for the consumer to engage with a community.

1. Confirm subscriber actions.

    If your visitors buy something from you, sign up for your email, or share your material, it's a smart idea to send them a receipt screen that indicates their action was fruitful.

    2. Communicate like an average person would.

      When people visit your website, the more terminology and marketing talk they have to decipher, the less likely they are to associate with your brand. Visitors would find it easier to read and appreciate your content, as well as access your web, if you use a friendly, conversational tone.

      3. Break up content to make it digestible.

        When faced with content-heavy parts on the website, use devices such as headers to split it up. Headers offer the content structure and make it easier to search, whether it's an essay or a product summary.

        4. Provide many search options.

          It's also crucial to consider how people can browse the site and how the findings will be viewed. The way results are arranged in the search should be similar to how they are organized in the navigation. Auto-complete and other features like them can make browsing easy for users as well.

          5. To make things easy to find, use a call to action.

            Consider where you can put buttons on the site to make it easy for tourists to access the essential information. If you're an ecommerce platform, having "Shop Now" buttons alongside your navigation bar will have a lot more effect than a basic navigation link; if you're a charity, having a "Donate" button alongside your navigation bar will make donation a breeze for travelers.

            6. Streamlining Navigation

              The more pages a client needs to browse on your website to discover what they're searching for, the more likely they are to abandon the platform. In reality, 40% of visitors to a typical website would leave after just viewing one post.

              It's not a good idea to bury material. Make sure the guests don't have to look for what they come for. From the user's view, the navigation should be well-organized and rational. It should also sound familiar to avoid a steep learning curve for the customers.

              7. Adding  up to date “Mobile Friendly” Compatibility.

                www.statista.com reports that "About half of all web traffic is generated by mobile devices. Mobile devices (excluding tablets) produced 50.81 percent of global website traffic in the third quarter of 2020, having steadily hovered around the 50% mark since the beginning of 2017." You've just lost a client because of a poor smartphone experience. Learn why it's important to make your website mobile-friendly and how to do it.