Integrated Marketing Idea Response: Food Truckin' to Success.

Events provide the best way to acquire a company's name and to include its clients with a product, service, or brand. According to Talking Tree Creative "Events are a cost-effective way to roll out new products or services. You can get buy-in on a new product much quicker when you have a live, captive audience to showcase it to. And it can come in at a much lower cost than going through traditional media."

Activities are the best means of reaching the market with the brand name and beginning to develop these ties. But not all events work with every brand, so it's important to determine what does and doesn't work. In the past, sports activities, festivals, farmer markets, conferences, and food-testing events allowed consumers to engage with a commodity, service, or brand.

Local celebrations with food brands are also enormous for the people in the area. The goal is to have people participating in local activities contribute to segway into building partnerships and visibility of the brand. Many food festivals have food trucks, for example. Food trucks are necessary in order to meet new audiences quickly and easily, they also provide free publicity and a wealth of places to advertise at. If Hatfield is searching for a new generation to broaden its target base, a simple way to publicize a food truck can consist of interesting meals.

This concept is based on product sampling. Product sampling is defined as a good way to get the customers to sample goods David Meerman Scott's "The New Rules of Marketing and PR" on page 253 says to "Put it in their hands, particularly if it's new or repository; let them feel the quality, weight or texture. Better still, let the customer, if he smells fine, not charge his fragrance."